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How to avoid Phishing.

Risk: Phishing. This is an attempt to fraudulently acquire sensitive or personal information, such as passwords or account numbers, through counterfeit Web sites and emails.

TIP: Consumers should never respond to email solicitations from unfamiliar entities. Understanding the email policies of companies they do business with is crucial. Most reputable companies will never ask for personal information via email. Phishing scams are no longer limited to online banking and eBay users; new attacks use more tempting offers and sophisticated tricks to lure victims. These threats often include special offers on holiday travel, exceptional deals and pricing on consumer goods, paid surveys, lottery winnings and other tactics. If an offer sounds too good to be true, it probably is."