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Frank, Robert H. “Passions Within Reason: The Strategic Role of the Emotions.”, an economist at the Johnson School at Cornell University.

Frank asks: why to people help others, and retaliate against others who harm them, even when they can expect no future personal, material gain from so doing? His answer is that there are emotional rewards to helping those who deserve our aid and hurting others who deserve our ire. Our behavior towards others is regulated by the passions: empathy, spite, shame, remorse, guilt, compassion, and the other social emotions.

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